In a diverse and dynamic environment, launching products or clinical trails is often more complex and critical. An event as critical as a launch does not have to be a hit and miss affair. Limited or lack of real time information affects product trajectory and seriously impacts corrective action.

Increase in data capture mechanism has provided an avenue for in depth analysis on available data. Knowledge extraction from raw data for better interpretation and understanding is an important step for value creation in businesses and represents a major challenge for worldwide companies.

Anaytics is useless without the ability to visualize complex data in an intuitive and actionable way. To leverage the full power of the data it is critical to use the latest visualization tools and adapt them to the channels that make sense for the person consuming them.

In the life sciences area, analytics can:

• help launch new products faster
• improve manufacturing process and business development efforts
• provide evidence of compliance and safety to regulatory agencies

In the healthcare are:

• effectively manage costs and resources
• efficient collaboration and data sharing
• reduce costs
• improve patient care